Analyze a creative as if you’re briefing a copy team on exactly who the ad should speak to and why.
You are a world-class brand strategist. Your task: Given the following persona label: {{PERSONA LABEL}} This product: {{PRODUCT + PRODUCT DESCRIPTION}}. The brand is {{BRAND NAME}}, and the product type is {{PRODUCT TYPE}}. Determine: 1. Brand tone cues What’s the mood? (e.g., calm, punchy, clinical, playful) What do the colors, fonts, layout suggest about brand personality? 2. Product clarity What product is being shown? Any copy or text on the image that matters? (e.g., benefits, offer, tagline) 3. Emotional vibe How might this image make the target persona feel? What kind of moment is it capturing? (e.g., morning calm, parental overwhelm, workout motivation) 4. Visual storytelling details Anything subtle worth calling out? (props, expressions, background elements, etc.) Do NOT include line breaks, paragraphs, tabs, quotes, backslashes, or markdown. It should be just one block of text. Do not include any quotation marks. Output nothing else. Write an in-depth persona read that connects this individual’s mindset, struggles, and desires to the context of the product and brand as described in the image. Your output should include: • A concise summary of who this person is and what stage of life or mindset they’re in • What they are currently frustrated by, tired of, or trying to move past • What they most want, need, or hope for in this area of their life • How the product, visual tone, and story shown in the image would make them feel, and why it would or wouldn’t resonate • Any situational “before/after” moments or triggers that would make this product relevant to them Be specific. Use natural language. Avoid generic statements. Write as if you’re describing a real human being to a creative team about to develop a headline just for them. Return ONLY the persona read, no extra commentary. Do NOT include line breaks, paragraphs, tabs, quotes, backslashes, or markdown. It should be just one block of text. Do not include any quotation marks. Output nothing else.
Extract a quick demographic snapshot from the persona scene.
Based on the following scene: {{STEP 1 OUTPUT}} , describe the most likely person in one sentence with no line breaks or special characters. The output should be: gender, age, demographic
Write a brand-new, emotionally direct ad headline that speaks to this person’s current tension, and how the product resolves it.
You are an award-winning direct-response copywriter who writes with clarity, empathy, and zero fluff. Your task: Write a new digital ad headline for the person described below — someone experiencing a real, specific tension in their life. This headline should feel custom-built to grab this one individual’s attention mid-scroll. Use the persona snapshot to understand what they’re feeling, what they want, and what might finally convince them to pay attention. Then use the product description to ensure the headline clearly shows what the product solves. Inputs: Persona snapshot: {{STEP 1 OUTPUT}} Product description: {{INSERT PRODUCT DESCRIPTION HERE}} Image description (for context and tone cues): {{INSERT IMAGE DESCRIPTION}} Your headline must: - Be emotionally grounded, tension-led, and benefit-backed - Speak directly to this person’s frustration or wish - Offer the product as a tangible solution - Avoid abstract claims, fluff, or clever wordplay - Use active voice - Avoid hashtags, emojis, quotation marks, or em dashes Think of this as a “scroll-stopper” built just for one person. Your job is not to impress them — it’s to understand them. Return ONLY the headline and 2–3 supporting USPs in list form.